Howies film


I have been buying howies t-shirts for years now, they're fun, comfortable and quite expensive. My Cardigan connection means that I've been able to pounce on some seconds and sale items, and I've even had the occasional splurge. I really enjoy the catalogue, which has always got a few interesting things to say alongside the pictures of people looking lively and active wearing the gear. There is this slightly naisal smugness sometimes, and it would be nice to see the human side to them, I like to see imperfections me, it's reasurring. Sometimes they come across badly, indulgent and aloof, but every now and then they do something like this photo project and you think good on ya. Bit sad, as I lost my nice Howies woolley hat, man it kept my bonce warm, but it got half-inched in a restaurant in London. boo. Anyway, enjoy the film, nice print technique.

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