{"id":79,"date":"2007-06-04T14:56:46","date_gmt":"2007-06-04T14:56:46","guid":{"rendered":"http:\/\/dotsandspaces.uk\/dots\/uncategorized\/new_london_2012\/"},"modified":"2007-06-04T14:56:46","modified_gmt":"2007-06-04T14:56:46","slug":"new_london_2012","status":"publish","type":"post","link":"https:\/\/dotsandspaces.uk\/dots\/print-design\/new_london_2012\/","title":{"rendered":"New London 2012 logo"},"content":{"rendered":"

\"2012logo\"<\/p>\n

Quite a brave ol’ logo for London 2012 Olympics <\/a>– there’s a branding video<\/a> where you can watch it coming together, zooming across the london skyline, bouncing through the athletes bodies, lighting up everything sporty. I tell you, I think its fantastic, but come the Olympics themselves, we’ll be bloody sick of it. I can see what’s going on – vibrant, modern, kinetic, buzzy, exciting – and I have to say its quite a departure from the usual Olympic logos<\/a> and I’m quite glad there isn’t a character, a cheeky lion say, or a face created from the rings…hang on, maybe it is a character in itself, fizzing with energy, ready to go at the sound of the gun. I think it was created by Wolff Olins, the same people behind 3 and orange<\/em>. <\/em><\/em>Lets see what the designerati think, I predict they’ll hate it and then get onboard the bandwagon once it gains popularity. I’ll tune into Radio 5 tomorrow to hear people complain that its a waste of money. Can’t wait.<\/p>\n

*UPDATE 07.06.07<\/u><\/p>\n

I can’t quite believe the reactions – its a couple of days later and it seems the logo is meeting with universal disapproval. There are a legion of posts discussing the logo and how much people hate it<\/a> – everything from it looking like a bad eighties soft-rock video to looking like Simpson’s characters. I’m in the process of designing a logo for a music organisation and to be honest, its not a good time for these sorts of things, believe me when I say it will be restrained. <\/em>At least its got everyone talking about design then, although Seb Coe must be wishing he’d gone for the fluffy lion with a ribbon leaping over the olympic rings.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quite a brave ol’ logo for London 2012 Olympics – there’s a branding video where you can watch it coming together, zooming across the london skyline, bouncing through the athletes bodies, lighting up everything sporty. I tell you, I think its fantastic, but come the Olympics themselves, we’ll be bloody sick of it. I can […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-print-design"],"_links":{"self":[{"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":0,"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"wp:attachment":[{"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotsandspaces.uk\/dots\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}